Keyword Research and Competition Analysis

What is keyword research and what is meant by competition analysis? Users search on search engines using keywords or keywords, and the machine will provide results that are relevant to these keywords. With the help of tools from Google, we can do research to get popular keywords or those with low competition. If you don’t understand, you can ask for help from new york seo.

In the early days of your career as a blogger, because you did not understand keyword research, you made an article with a topic that had no search for it. You are surprised, even though the article is ranked 1st on Google search results but why not get traffic? Only after you understand keyword research do you realize that the keywords you are looking for are not looking for. So, keyword research is important so we are not tired of making articles and finally nobody reads. Then what is meant by competition analysis? For a new blog or website whose SEO foundation is not yet strong, there are times when we need to target keywords with low competition so we can still appear on the first page.

In doing keyword research, usually, we as new website owners aim for low competition. This is because new websites usually do not yet have a strong “foundation” so they will lose if they compete with big websites.

One more thing you need to know about keyword research is long tail keywords or long-tailed keywords. In addition to the keywords you are looking for, Google Keyword Planner also displays the number of searches of similar keywords. For example from the picture above, in addition to the new clothes keywords, there are also others such as buying and selling clothes, buying clothes online, buying and selling clothes online, and others.

Finally, if your website is an online store (e-commerce) or monetized with affiliate products, long tail keywords usually give a greater conversion rate than ordinary keywords. This is because people who use long tail usually buy it higher. For example, people are looking for “blue clothes” with “buy a blue clothes”. The first usually only want to find information, while the second looks at his intention to buy.